Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/make-money-with-yorgoo-press/.
Ycademy Seminar May 2009: Make Money with YORGOO Press
The YORGOO Publishing Concept Applied
YORGOO Press is the ideal framework to create an online Newspaper targeting an audience of your choice. Since we launched YORGOO Press 2 months ago, 28 online Newspapers have been created and the unique Edition of 25 YORGOO Press frameworks are sold out. A good deal for those who were able to grab a copy!
According to the YORGOO Publishing Concept, our publication is a framework where multiple authors contribute to build an interesting publication for a targeted public. YORGOO Press is SEO tuned by Semiomantics and therefore extremely powerful to gain visibility on Search Engines, namely on Google.
The performance of YORGOO Press can be boosted by adding daughter publications using the YORGOO Blaster Framework.
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The Authors
You are your first author! Post on your Author’s website and funnel your contributions into your publications using the appropriate feeds for the concerned categories. But, be aware, in most cases you cannot do it all by yourself, since your readers expect continuously new and interesting content. Different options are open: syndicated content from authorities in the field of concern, PLRs as well as articles distributed by directories. The choice of your authors will define the prestige and performance of your publication.
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The Editor and Publisher
As the newspaper owner, you are the Editor and Publisher with all the tasks, responsibilities and benefits inherent to these functions.
You have the sole responsibility for the content on your website! The choice of contributors is therefore of paramount importance. Also you are in charge to edit the content according to the style and targeted keywords of your Publication. And you are the Publisher who creates a sound mix between content and advertising.
The YORGOO Blasters and Boosters
The blasters are niche sites which can be off-springs of your main publication. Their purpose is to deliver Ads to Target namely in the cold SE Market. YORGOO Blaster has been designed to play exactly that role and is doing it successfully.
YORGOO Blaster is ready to launch it’s new version this week. It will be based on WordPress 2.7.1 as the version tested in YORGOO Media.
YORGOO Booster is a new product we will launch shortly: it will not replace YORGOO Blaster but it will be an alternative with some features making it easy to customize, to update and to integrate into a visual concept you may apply to all your sites. The Purpose of YORGOO Booster is similar to the Blaster: Deliver ads to targeted audiences in the cold market. It’s a keyword grabber where content is secondary and ads delivery the declared aggressive goal. This is where ads become content 
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Where and How to Make Money?
The above described 3 levels of publications have each a different purpose and therefore a different advertising concept:
1. The Authors blog is focused on Content, 99% Content and 1% the author’s name. The Author’s name is a Brand to promote and as the case may be to promote your writing skills or your original content for other publishers to evaluate and purchase as the case may be. Personally, I keep my Author’s blog free of any advertising, however I would promote there for example my services as an author or the scripts the site is built on. I also would promote there tools, seminars and features interesting publishers.
2. The YORGOO Press Newspaper is like any Newspaper a mix of well separated advertising blocks and content. Content related advertising using Google Ads is a classic. Affiliate Marketing may pay better and the best is of course if you can promote your own products. YORGOO Press has many built in hooks for ads to be placed on strategic positions in the lay-out. The seminar will deal with these issues. An interesting way to monetize your site is to find direct advertisers, as we can see on Garden Route News or on Business Market Watch London.
3. The YORGOO Blasters are advertising focused niche sites delivering money making content to target. The choice of the ads, their format and visual effect will determine the click-through rate and conversion. Blasters and Boosters are set and forget devices. Pay per Click advertising is ideal as well as Hot Offers people cannot resist the temptation to find out more about.
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The Ycademy Online Seminar Content
The seminar will focus on YORGOO Press Publications and implement customized advertising models. Affiliate Marketing, Direct Advertising and straight PayPal buttons will be added in a meaningful way to allow visitors to realize their (shopping) dreams quickly, efficiently and rewardingly.
New features will be built into each participating YORGOO Press site to support the commercial ambitions of each publisher. Increased interactivity will be added, as well as the possibility to print out posts.
We also will focus on the editing of ads and commercial content.
For info about the seminar, which will take place this coming week-end on May 30 and 31, 2009, please contact Bianca Gubalke at bianca(at)ycademy.com, I believe however it has been sold out for a while.
A more detailed agenda will follow shortly.
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